Every underdog needs someone in their corner.
The advisor who leaves your business stronger than he found it.
Most business owners know their numbers, but few can see where those numbers could actually take them. Michael Hinton can. A Chartered Accountant, entrepreneur and finance educator, he's spent over 25 years finding the success story hiding in the spreadsheets of Africa's leading businesses. Now, he'll help you unlock your business potential.
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25+ Years
Advising Africa's medium-sized businesses and boardrooms alike — from scaling companies to working with household names like Discovery, AB InBev and Standard Bank
GIBS
Faculty at GIBS, and trusted by leading business schools across Africa for over a decade
Top-rated
By leaders and teams from BMW to Vodacom, Investec to Shoprite, Visa to Anglo American
Underdogs
How Small Players Can Become Business Titans
New book — co-authored with Vusi Thembekwayo
After 25+ years advising businesses of all sizes, across many industries and locations, here's what has surprised me: the businesses that taught and inspired me the most weren't the biggest in the room. They were often the ones with the most stacked against them — who led with tenacity and purpose when things got tough.
That's what led me to write Underdogs, co-authored with Vusi Thembekwayo. Underdogs draws on stories of disruptors and purpose-driven businesses — Nando's, Hyundai, Canva, Khan Academy among them — to challenge the idea that you win by being the most powerful player in the room. What we found, again and again, is that the real edge is never money or scale. It's the willingness to think differently, to turn adversity to your advantage, and keep going, even when the world says it's time to quit.
Part inspiration, part playbook, I'd love for you to be one of the first to read it.
In stores nationwide from 12 October 2026
Work with Michael
Advisory & Coaching
Every business reaches a point where the owner needs someone with a bird's-eye view — enough distance and experience to spot what's easy to miss when you're too close to it every day.
Michael offers ongoing, one-on-one support for owners and CFOs, or hands-on workshops that build up your wider finance team — an experienced partner who removes obstacles and unlocks greater success, without the cost of a full-time hire.
The Finance Experience
A story-led course that turns your numbers into tangible goals — one track for your money, one for your business.
It's the same approach Michael uses in the boardroom, now built into a course you can work through at your own pace.
Cash Catalyser
Do you know where your business is quietly leaking cash? Michael tracks it down — across profit, debt, working capital and cash flow — then keeps it fixed through regular check-ins as the changes take hold.
Think of him as the leak detector in your numbers, working alongside your finance team to plug it and turn that diagnosis into a healthier, more valuable, more resilient business. Because profit is nothing without cash.
What clients say
“For the first time in my life, accounting was interesting and made sense. I really enjoyed Michael's style of teaching.”
– Delegate, SAB Miller finance workshop
The feedback Mike hears most often…
“I wish you'd been my accounting lecturer.”
Let's find the success story hiding in your numbers.
Book a discovery call and find out how Michael can help your business move forward.
Book a Discovery Call